MIAMI, FL -- The Confederation of North, Central America and the Caribbean Association Football (CONCACAF) and its commercial agency, Traffic Sports, today announced a sponsorship agreement with State Farm, making them the Official Auto and Home Insurance Sponsor for the 2013 CONCACAF Gold Cup™.
“We welcome State Farm back to the Gold Cup family, not just as a sponsor, but as a key marketing partner who has helped us position the tournament as the premier national team competition in our region,” said Enrique Sanz, General Secretary of CONCACAF. “State Farm’s creative activations throughout their vast footprint in the United States and Canada will once again prove invaluable as passionate Gold Cup fans continue to connect and experience the event off the field.”
“Soccer is a passion for many fans around the world,” said State Farm marketing assistant vice president Tim Van Hoof. “Reaching fans where it speaks to them is the best way to start a conversation and we are pleased to have the opportunity to work with the Gold Cup again this year.”
“We are pleased that State Farm recognizes the value of renewing for the fourth consecutive championship,” said Marcelo Radice, Director of Sponsorship Sales & Marketing for Traffic Sports USA. “We believe their partnership with the Gold Cup will allow them to build their business relationships and strengthen their ties to the multi-cultural soccer fans in the U.S.”
Taking place every two years, the Gold Cup™ has become the region's most popular soccer event, routinely drawing capacity crowds and millions of TV viewers across the region. Featuring the best players from the CONCACAF's three sub-regions, the tournament has grown into a 12-nation championship.