CONCACAF and Toyota Announce Partnership with Gold Cup Sponsorship Deal

Agreement designates Toyota as Official Motor Vehicle of the CONCACAF Gold Cup; Futbol Fiesta, an interactive fan zone outside all Gold Cup stadiums, to be presented by Toyota

Miami (Wednesday, July 5, 2017) - The Confederation of North, Central American and Caribbean Association Football (CONCACAF) announced today that Toyota has joined the Confederation as an official partner with their sponsorship of the CONCACAF Gold Cup. 

The sponsorship deal, which makes Toyota an official sponsor and the official motor vehicle of the CONCACAF Gold Cup, includes broadcast, in-stadium signage and messaging on stadium video boards. Per Toyota policy, the length of the partnership was not disclosed.

The Gold Cup begins next month and will be played across 13 U.S. cities from coast to coast. As a presenting sponsor of the Futbol Fiesta pre-game experience, which takes place at each of the tournament’s 14 venues, Toyota will have a strong presence in front of the more than half a million fans expected to attend Gold Cup matches this summer.

“We’re excited about the possibilities for this partnership as CONCACAF and Toyota work together through the CONCACAF Gold Cup, a championship which as it grows, continues to reach deeper into new and diverse demographics and markets,” said CONCACAF General Secretary Philippe Moggio. “Toyota understand the interests and passion of the region’s fans and will be a great partner in helping us enhance their experience at our Gold Cup through the Toyota Futbol Fiesta.” 

Toyota joins CONCACAF as first-time sponsor of the Gold Cup, the preeminent national team tournament of the North, Central America and Caribbean region. 

“We are thrilled to join in the excitement of the CONCACAF Gold Cup, alongside the millions of passionate soccer fans in the United States,” said Ed Laukes, group vice president, marketing Toyota. “Soccer is a passion point in the lives of many of our guests and we want to embrace the heart and soul of what it means to be a true fan of the game.”

Toyota will ignite soccer passions this July through its “Dale Duro” multichannel communications campaign featuring the Toyota Tundra.  Celebrating the brave-hearted spirit of the vehicle and hardcore soccer aficionados, the campaign pays tribute to the heart, soul and sweat players pour into every moment they are on the field.  Fans will also have a chance to test their skills at the Toyota Fan Zone, within the Futbol Fiesta presented by Toyota, which features a variety of fun-filled and social media shareable activities that will test their spirit, agility and dance moves in celebration of their chosen team and the CONCACAF Gold Cup.

Fans will be able to enjoy the Futbol Fiesta festivities featuring music, CONCACAF Gold Cup merchandise for purchase, and food and beverage in 20,000 square feet of interactive space in the outside lots surrounding the stadiums. Fans who have already purchased tickets to any Gold Cup match will be able to attend and participate in the Futbol Fiesta activities for that game. 

  • Buy your CONCACAF 2017 Gold Cup tickets now at  
  • Gold Cup tournament schedule
  • Follow the CONCACAF Gold Cup on Facebook and Twitter

Per Toyota policy, the length of the partnership was not disclosed.

Taking place every two years, the CONCACAF Gold Cup is the official national team championship of the region, which includes North and Central America and the Caribbean. Drawing large crowds and millions of television viewers from across the region, the Gold Cup is a celebration of soccer, sportsmanship, and culture.

Twelve CONCACAF Member Associations have qualified for this year’s tournament. Those national teams are, in alphabetical order: Canada, Costa Rica, Curacao, El Salvador, French Guiana, Honduras, Jamaica, Martinique, Mexico, Nicaragua, Panama and the United States, all of which will compete for the Confederation title next month. 

This year’s event will be broadcast live in the United States on FOX and Univision networks, transmitted on radio in Spanish by the Futbol de Primera network, and broadcast by additional rights partners in countries around the world. 

The Confederation of North, Central America and Caribbean Association Football (CONCACAF) is the governing body for soccer in the region, and one of six continental authorities that administer the game along with FIFA. Formed in 1961 from the merger of the Football Confederation of Central America and the Caribbean and the North American Football Confederation, CONCACAF now has 41 member associations, from Canada in the north to Guyana, Suriname and French Guiana on the South American continent. As the administrative body for the region, CONCACAF organizes competitions, offers training courses in technical and administrative aspects of the game, and helps to build football throughout the region.

About Toyota 
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. and North America for 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands. During that time, Toyota has created a tremendous value chain as our teams have contributed to world-class design, engineering, and assembly of more than 33 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 46,000 people (more than 36,000 in the U.S.).  Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold almost 2.7 million cars and trucks (2.45 million in the U.S.) in 2016 – and about 85 percent of all Toyota vehicles sold over the past 15 years are still on the road today.   

Toyota partners with community, civic, academic, and governmental organizations to address our society’s most pressing mobility challenges. We share company resources and extensive know-how to support non-profits to help expand their ability to assist more people move more places. For more information about Toyota, visit