CONCACAF and BODYARMOR Sports Drink Announce Hydration Partnership for 2017 Gold Cup
With 7 Days to Tournament’s First Kick, Partners to Host L.A. Launch Event Featuring Kobe Bryant

With 7 Days to Tournament’s First Kick, Partners to Host L.A. Launch Event Featuring Kobe Bryant

Miami (Friday, June 30, 2017) – The Confederation of North, Central America and Caribbean Association Football (CONCACAF) and better-for-you sports drink maker BODYARMOR announced today a partnership for the 2017 Gold Cup, naming BODYARMOR the official sports drink of this year’s Gold Cup, a month-long festival of international soccer which kicks off on Friday, July 7.

CONCACAF AND BODYARMOR announced the partnership during a launch event featuring BODYARMOR stakeholder and high-profile soccer supporter Kobe Bryant, who along with soccer Hall of Famer, Cobi Jones hosted a soccer clinic for area youth at the Rose Bowl to celebrate the partnership and the kick-off of Gold Cup 2017.  One of the two Gold Cup 2017 semifinals will be played at the Rose Bowl on Sunday, July 23. 

“We are proud to partner with BODYARMOR sports drink, and proud of having Kobe Bryant and other high-performing athletes across multiple sports behind the BODYARMOR brand backing our 2017 CONCACAF Gold Cup and capitalizing on the growth of soccer,” said CONCACAF General Secretary Philippe Moggio. “During this summer’s tournament, BODYARMOR will provide the best soccer players from our region with the latest in sports nutrition and hydration.” 

BODYARMOR is a premium sports drink with natural flavors and sweeteners, potassium-packed electrolytes, coconut water and vitamins.  BODYARMOR sports drink is available in 9 great-tasting flavors. BODYARMOR recently launched BODYARMOR LYTE, a naturally sweetened, 20 calories per serving sports drink and BODYARMOR Water, creating a product range which has earned the backing of international sports stars including Bryant, Mike Trout, Andrew Luck, James Harden, Dustin Johnson and others. 

“Growing up in Italy, soccer has always been a passion of mine and I’m thrilled that BODYARMOR is involved with this year’s Gold Cup,” said Kobe Bryant. “The Gold Cup is an intense and exciting tournament with some of the world’s best athletes participating – so it’s only fitting that BODYARMOR will be providing the players with the best hydration option.”

“BODYARMOR has seen tremendous growth across the country given that athletes today are demanding better-for-you hydration options,” said Mike Repole, Co-founder and Chairman, BODYARMOR. “BODYARMOR is a sports drink for the next generation of athletes and with more than 16 million youth soccer players in the US alone, we couldn’t be more excited to partner with the CONCACAF Gold Cup.” 

The partnership marks BODYARMOR’s first foray into international soccer, and will place BODYARMOR on the sidelines of all Gold Cup matches.  

In addition to the launch event featuring namesakes Bryant and Jones, BODYARMOR has plans to continue to engage fans and consumers during Gold Cup through social media and in-store promotions from coast-to-coast.  

Taking place every two years, the CONCACAF Gold Cup is the official national team championship of the region, featuring top players from North and Central America and the Caribbean. Drawing large crowds and millions of television viewers from across the region, the Gold Cup is a celebration of soccer, sportsmanship, and culture.

The 2017 Gold Cup will visit 14 stadiums in 13 cities, and kicks off July 7 at Red Bull Arena in the New York metropolitan area. The Final will be played at Levi’s Stadium in Santa Clara, California on July 26, with semifinals slated for the Los Angeles and Dallas metropolitan areas. 

  • To purchase tickets, visit 
  • Follow the tournament news at the event’s official Twitter account and Facebook page 
  • Fans can learn more about pre-game hospitality and travel packages for Gold Cup games by visiting

This year’s event will be broadcast live in the United States on FOX and Univision networks, transmitted on radio in Spanish by the Futbol de Primera network, and broadcast by additional rights partners in countries around the world. 

The Confederation of North, Central America and Caribbean Association Football (CONCACAF) is the governing body for soccer in the region, and one of six continental authorities that administer the game along with FIFA. Formed in 1961 from the merger of the Football Confederation of Central America and the Caribbean and the North American Football Confederation, CONCACAF now has 41 member associations, from Canada in the north to Guyana, Suriname and French Guiana on the South American continent. As the administrative body for the region, CONCACAF organizes competitions, offers training courses in technical and administrative aspects of the game, and helps to build football throughout the region.

About BODYARMOR SuperDrink®                                                                                                     
BODYARMOR SuperDrink® is a premium sports drink that provides superior hydration. It is packed with electrolytes, coconut water and vitamins and is low in sodium and high in potassium. BODYARMOR contains natural flavors and sweeteners and no colors from artificial sources. In 2013, Kobe Bryant joined the BODYARMOR team as the number three shareholder in the company. In 2017, BODYARMOR launched two new products: BODYARMOR LYTE, which has all the same nutrients as BODYARMOR but is naturally sweetened and has only 20 calories per serving; and BODYARMOR water, a premium sport water designed by athletes, for athletes. BODYARMOR is the brand of choice for athletes and has assembled an impressive team of young, superstar athletes such as James Harden, Mike Trout, Dustin Johnson, Andrew Luck, Richard Sherman, Dez Bryant, Anthony Rizzo, Klay Thompson, Kristaps Porzingis, Skylar Diggins and others.